Each specialist checks a single dimension. A lead reviewer settles disagreements before anything reaches your report.
Whether a stranger can tell what you sell within five seconds of landing.
One obvious next step, visible without scrolling, with action-oriented copy.
Testimonials, logos, review counts, case studies visible before the fold.
Menu structure, findability, breadcrumbs, search. Can visitors get where they want?
Layout flow, whitespace, contrast, typography scale. Does the eye land where it should?
Responsive layout, tap targets, thumb zones, load time on 4G. The phone test.
Value prop specificity, tone consistency, benefit-over-feature ratio, jargon check.
Field count, inline validation, progress cues, error recovery. Every field is a hurdle.
Largest Contentful Paint, Cumulative Layout Shift, Interaction to Next Paint, TTFB.
WCAG contrast, screen-reader landmarks, keyboard navigation, alt text coverage.
Title tags, meta descriptions, heading hierarchy, structured data, canonical URLs.
Anchoring, comparison layout, urgency cues, hidden-cost transparency, CTA proximity.
Ordered by impact. Fix the top ones first — that's usually the whole job.
Primary conversion buttons require scrolling on mobile viewports under 740px. Users on iOS Safari abandon 3.2× more often when CTA is not visible on initial load.
CriticalTrust signals (customer logos, review counts, case study links) appear only below 1200px scroll depth. Moving one trust element above the fold typically lifts sign-up rate 12–18%.
CriticalThe H1 doesn't communicate the unique value vs competitors. Specific, outcome-oriented headlines ("Accept payments in 190+ countries in 10 minutes") outperform category labels by 22% on average.
HighPricing tiers are listed without a recommended plan or visual anchor. Adding a "Most popular" badge and reordering from high-to-low increases mid-tier selection by 28%.
HighThe demo request form collects 7 fields before the user has seen a dashboard preview. Reducing to 3 fields (name, email, company) and showing a product tour increases form completion by 40%.
MediumThe exit-intent overlay only fires on desktop mouse events. On mobile (62% of traffic), there's no scroll-depth or back-button trigger to recapture abandoning visitors.
MediumThe footer presents all links at equal weight. Grouping by user intent (Developers, Business, Resources) and reducing to top 20 links improves navigation completion by 15%.
LowDecorative illustrations in the product section have empty alt attributes. Adding descriptive alt text improves accessibility score and provides minor SEO benefit.
LowShip the urgent reversible fixes first. Measure at the end. Usually that's the whole job.
Run another audit from your dashboard, or buy more licenses to keep your pipeline full.
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